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  • A/B Testing – Convincing a homeowner to lower their assessment

    March 22nd, 2010 | | | | |

    Does anyone want to think of their home as potentially worth less than it is? No, but if you can prove to a county assessor that it is, it could result in thousands of dollars in savings.

    Acting as CTO of ValueAppeal I had to design a campaign to not only appeal to this argument but test one or two iterations and determine which is more affective.

     
    SAVINGS view
     
    EMPOWERMENT view
     
     

    a/b test Ba/b test A

     

     
    We decided to appeal to two psychological aspects that we identified, being treated unfairly by the county, and the fact that you can do something about it.

    But in addition we had to also educate the person about how it works and that they can actually save money at no risk to them.

    Testimonials: Others are doing it… And they are saving money.
     
    a/b test testimonials
    Risk Free: If you don’t save money you get a full refund
     
    a/b test quarantee
     

    What do I get? Give them a taste of what they are purchasing.
     
    a/b test sample

    How does this work? Give them a taste of how this all works.
     
    a/b test data
     

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    CONTACT US
     
    206.786.0506
     
    3518 Fremont Ave. N. #429
    Seattle, WA 98103
     
    1335 N Northlake Way K
    Seattle, WA 98103