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    A/B Testing – Convincing a homeowner to lower their assessment

    March 22nd, 2010 | | | | |

    Does anyone want to think of their home as potentially worth less than it is? No, but if you can prove to a county assessor that it is, it could result in thousands of dollars in savings.

    Acting as CTO of ValueAppeal I had to design a campaign to not only appeal to this argument but test one or two iterations and determine which is more affective.

     
    SAVINGS view
     
    EMPOWERMENT view
     
     

    a/b test Ba/b test A

     

     
    We decided to appeal to two psychological aspects that we identified, being treated unfairly by the county, and the fact that you can do something about it.

    But in addition we had to also educate the person about how it works and that they can actually save money at no risk to them.

    Testimonials: Others are doing it… And they are saving money.
     
    a/b test testimonials
    Risk Free: If you don’t save money you get a full refund
     
    a/b test quarantee
     

    What do I get? Give them a taste of what they are purchasing.
     
    a/b test sample

    How does this work? Give them a taste of how this all works.
     
    a/b test data
     

    Check your home today »

    Seattle Startup, Value Appeal, Launches

    July 1st, 2009 | | | | | | | | |

    Our Lead Technologist, Matt Willis, has partnered up with Charlie Walsh to help found ValueAppeal. A site that helps home owners evaluate and challenge their property taxes.web-development-va-home

    Property taxes are expensive, and with the fall in housing prices across the nation, your taxes are more likely than ever to have been assessed unfairly in relation to other homes in your area. startup-architecture-va-resultsThat can add up to hundreds and thousands of dollars in overpayment each year–and the problem is, most people won’t see a refund unless they speak up.

    We architected a service that allows people to simply enter their address and we analyze and make a suggested evaluation on a fair tax evaluation.

    If the user chooses to move on there is a series of tools they use to select their comparables and create their argument.property-records-va-comps

    The site is developed on the .NET platform and aggregates data from various property data sources into SQL Server where it is compiled and analyzed.

    Check your property today »

    CaseyAndStephanieSullivan.com – WordPress, Flash development

    May 15th, 2009 | | | | | | |

    casey wordpress developmentWe designed Casey and Stephanie’s website in 2006 however, now that WordPress has become a viable blog and CMS as well as being impressive for SEO results, we have migrated their old site into the new technology. As real estate agents in Seattle, WA, it will help for their site visibility as well as enabling them to keep the site relevant and up to date.

    » Visit CaseyAndStephanie.com

    Save On Your Property Taxes – web development

    March 20th, 2009 | | | | | | | |

    Value Appeal Comparables

    Switch Development and ValueAppeal have partnered up to provide a quick and easy way for home owners to evaluate whether or not their property tax valuations are accurate. We believe homeowners are at a disadvantage when it comes to challenging their property tax valuations. ValueAppeal levels the playing field by providing and analyzing property data so our customers don’t have to.

    The technology searches public records and finds comparable homes to yours that sold for less than your assessment. Then it helps the user define the appropriate information and evidence to submit an appeal. We expect an Alpha release in early May.

    More coming soon…

    CondoCompare – Developing a real estate search engine

    April 11th, 2008 | | | | | | | |

    web search engine

    Joining the CondoCompare team in 2006, we helped design and develop a real estate search engine that made sense for condominiums. We organized varying means of retrieving data from varying real estate sources and created tools for them to organize the listing information in ways that would make sense to users: condo units in the context of condo buildings.

    ajax compare condosIn addition we strategized and developed, what was at the time, a new methodology for AJAX.  A search engine that retained the search history within an asynchronous environment.  This made searching fast and intuitive allowing people to find the condos in the areas they were interested with the criteria they desired and with the tools to quick-save a picklist to review or compare when they were ready.

    In addition we added community related aspects such as commenting, reviewing and involved the participation of condo agents themselves to provide a more comprehensive informational resource for prospective buyers.

    community web designWe worked with CondoCompare building their technology from the ground up using .NET, SQL Server, .NET AJAX and our own custom built AJAX solutions.  We architected an SEO system that would deliver individual condos and hot condo areas to search engines making page 1 on many regional real estate searches.  We also helped craft effective marketing campaigns and assisted in developing their brand.

    Find condos at CondoCompare »

    Queen Anne Real Estate – Integration with the Northwest MLS

    April 12th, 2007 | | | |

    web site with mls listingsLeveraging the experience we had from working with CondoCompare.com we were able to provide a very affordable search engine that taps directly into the Northwest MLS system giving Queen Anne Real Estate clients and potential clients the ability to browse the properties that this firm could help them purchase.

    Visit QueenAnneRealEstate.com »

    CONTACT US
     
    206.786.0506
     
    3518 Fremont Ave. N. #429
    Seattle, WA 98103
     
    1335 N Northlake Way K
    Seattle, WA 98103