Switch'd - Seattle Web Design, Web Development

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    New Seattle Startup

    June 22nd, 2011 | | | | | | |

    logo-v2We just finished the phase I (branding) for a Seattle startup that is gearing up to provide a new online tool for parents. 

    More details to come…

    Social Media – Libraries For Literacy

    April 11th, 2010 | | | | |

    flash profile wall

    We created a demo site for Libraries for Literacy which is intended to generate interest and funding to create a site that will promote literacy as well as allow people to social networking siteshare the books they love. The site will allow users to create reading lists of recommended books and promote the purchase of these books, the proceeds of which will promote literacy worldwide. We created a reader’s wall prototype where you can browse a wall of profile photos as well as a rough shell for the site.

    View the Wall »


    A/B Testing – Convincing a homeowner to lower their assessment

    March 22nd, 2010 | | | | |

    Does anyone want to think of their home as potentially worth less than it is? No, but if you can prove to a county assessor that it is, it could result in thousands of dollars in savings.

    Acting as CTO of ValueAppeal I had to design a campaign to not only appeal to this argument but test one or two iterations and determine which is more affective.

    SAVINGS view

    a/b test Ba/b test A


    We decided to appeal to two psychological aspects that we identified, being treated unfairly by the county, and the fact that you can do something about it.

    But in addition we had to also educate the person about how it works and that they can actually save money at no risk to them.

    Testimonials: Others are doing it… And they are saving money.
    a/b test testimonials
    Risk Free: If you don’t save money you get a full refund
    a/b test quarantee

    What do I get? Give them a taste of what they are purchasing.
    a/b test sample

    How does this work? Give them a taste of how this all works.
    a/b test data

    Check your home today »

    From Wireframes to Design Candidate

    February 16th, 2010 | | | |

    The TeachFirst design project was cancelled mid-project but we thought we would share the design process as it shows how we work with our clients, through several reviews to produce a design that is both high quality as well as fits the unique look the client is looking for. Note: the review starts at the bottom of the page.

    Design Candidate
    preliminary design concept


    View the first leg of the design process »

    UI Design – Corelytics Screens

    October 11th, 2009 | | | | |

    We recently helped refine some of the UI design for Corelytics before a major release. The following are a few samples of some of the statistic screens. In addition to some information architecture we also created a few Javascript powered calculators which help the users setup their data configurations.

    UI Design

    Redapt, a Drupal IT Site

    August 11th, 2009 | | | | | |

    drupal-development-redaptWe worked with Redapt to retrofit their website with the Drupal framework. Along with creatging a new web design, we developed serveral custom features that allow them to form the technology to their advantage. The site allows them to update testamonials, items that are currently on special, updates and information, manage white papers and product spec sheets and many other features unique to their business.

    Visit Redapt.com »

    Seattle Startup, Value Appeal, Launches

    July 1st, 2009 | | | | | | | | |

    Our Lead Technologist, Matt Willis, has partnered up with Charlie Walsh to help found ValueAppeal. A site that helps home owners evaluate and challenge their property taxes.web-development-va-home

    Property taxes are expensive, and with the fall in housing prices across the nation, your taxes are more likely than ever to have been assessed unfairly in relation to other homes in your area. startup-architecture-va-resultsThat can add up to hundreds and thousands of dollars in overpayment each year–and the problem is, most people won’t see a refund unless they speak up.

    We architected a service that allows people to simply enter their address and we analyze and make a suggested evaluation on a fair tax evaluation.

    If the user chooses to move on there is a series of tools they use to select their comparables and create their argument.property-records-va-comps

    The site is developed on the .NET platform and aggregates data from various property data sources into SQL Server where it is compiled and analyzed.

    Check your property today »

    Our New Site – WordPress development, Twitter API

    April 24th, 2009 | | | | | |

    development portfolio

    We are excited to launch our new WordPress based website along with a new SEO marketing effort. We have implemented a series of new features including more information in our portfolio, integration with the Twitter API, a Facebook profile, client quotes, as well as other information.

    We took a look back on the last two years and feel especially blessed to have worked with some amazing clients and some challenging yet very rewarding projects. From brand identity to WordPress development, from SEO campaigns to aggregating MLS and property data, we have played with a wide variety of different web technologies and approaches.

    In addition, in the last month since our new SEO campaign has launched we have seen approximately a 100% improvement in organic search placement. Ask us about the details and how we may be able to help your company improve its exposure as well.

    Save On Your Property Taxes – web development

    March 20th, 2009 | | | | | | | |

    Value Appeal Comparables

    Switch Development and ValueAppeal have partnered up to provide a quick and easy way for home owners to evaluate whether or not their property tax valuations are accurate. We believe homeowners are at a disadvantage when it comes to challenging their property tax valuations. ValueAppeal levels the playing field by providing and analyzing property data so our customers don’t have to.

    The technology searches public records and finds comparable homes to yours that sold for less than your assessment. Then it helps the user define the appropriate information and evidence to submit an appeal. We expect an Alpha release in early May.

    More coming soon…

    Net-Inspect – web site redesign

    December 20th, 2008 | | | | | |

    We have worked with Net-Inspect helping them to create a more streamlined brand for their website and software-as-service applications.  Through a series of campaigns, starting with a complete overhaul of their Net-Inspect product user interface, we have been able to give their subscribers a richer user experience as well as consult on making the features more efficient and usable.

    In addition we have worked with their team to create marketing reports, kiosk demonstration displays, statistical analysis and visual solutions to manufacturing scheduling problems. 

    yahoo-store-integration1Most recently we have been redesigning their product marketing site and integrating a commerce engine that will allow them to sell their products and services online.  Leveraging Yahoo Store, we are able to get their offerings up and running in a short amount of time for a very reasonable price.

    3518 Fremont Ave. N. #429
    Seattle, WA 98103
    1335 N Northlake Way K
    Seattle, WA 98103