We just finished the phase I (branding) for a Seattle startup that is gearing up to provide a new online tool for parents.
More details to come…
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Posts tagged UI design
New Seattle Startup
June 22nd, 2011 | brand | development | Google maps | Mercer Island | startup tech | UI design | web design
UX Study - Usability Consulting for a Local Education Software Company
July 15th, 2010 | Seattle | UI design | usability | user experience (UX)
TeachTown, a company that produces educational software for children with Autism, leveraged our usability expertise to streamline their application. The main focus was on making the application easier to use for the facilitators to understand how to best use it to help their children.
We interviewed the company and analyzed their software for big picture improvements as well as low hanging fruit. Our study yielded 66 recommendations and 11 pages of overall UX improvements. The following is a quick excerpt:
RECOMMENDATION 46: Create a PDF styled icon next to the Recommended Off Computer Lessons (replacing the blue circle butterfly) to demonstrate this is a downloadable PDF (see other PDF download sites). [High Impact, Easy Difficulty]
A/B Testing - Convincing a homeowner to lower their assessment
March 22nd, 2010 | A/B testing | real estate | UI design | usability | web design
Does anyone want to think of their home as potentially worth less than it is? No, but if you can prove to a county assessor that it is, it could result in thousands of dollars in savings.
Acting as CTO of ValueAppeal I had to design a campaign to not only appeal to this argument but test one or two iterations and determine which is more affective.
SAVINGS view
EMPOWERMENT view
We decided to appeal to two psychological aspects that we identified, being treated unfairly by the county, and the fact that you can do something about it.
But in addition we had to also educate the person about how it works and that they can actually save money at no risk to them.
Testimonials: Others are doing it… And they are saving money.
Risk Free: If you don’t save money you get a full refund
What do I get? Give them a taste of what they are purchasing.
How does this work? Give them a taste of how this all works.
UI Design - Corelytics Screens
October 11th, 2009 | Bellevue | finance | startup tech | UI design | web design
We recently helped refine some of the UI design for Corelytics before a major release. The following are a few samples of some of the statistic screens. In addition to some information architecture we also created a few Javascript powered calculators which help the users setup their data configurations.
Seattle Startup, Value Appeal, Launches
July 1st, 2009 | property records | real estate | Seattle | startup technology development | tax | UI design | usability | web design | web development
Our Lead Technologist, Matt Willis, has partnered up with Charlie Walsh to help found ValueAppeal. A site that helps home owners evaluate and challenge their property taxes.
Property taxes are expensive, and with the fall in housing prices across the nation, your taxes are more likely than ever to have been assessed unfairly in relation to other homes in your area. 
That can add up to hundreds and thousands of dollars in overpayment each year–and the problem is, most people won’t see a refund unless they speak up.
We architected a service that allows people to simply enter their address and we analyze and make a suggested evaluation on a fair tax evaluation.
If the user chooses to move on there is a series of tools they use to select their comparables and create their argument.
The site is developed on the .NET platform and aggregates data from various property data sources into SQL Server where it is compiled and analyzed.
Corelytics: A Quick Books reporting dashboard
August 10th, 2008 | AJAX | analytics | Bellevue | finance | startup technology development | UI design | usability
ConnexIT brought on Switch Development to help architect an interactive reporting interface and dashboard that allows small and medium business owners that use Quick Books to analyze and forecast their financial data. Using .NET, we were able to rapidly build the UI architecture in concert with a third party Flash based graphing tool. We then created a custom AJAX navigational system making access to the different reports fast and intuitive.
Working with Corelytics, we were able to create and present several meaningful analytical views into a business’ current financial scenario as well as create some predictable outlooks to help business owners act and react properly to how their company is really operating.
MS Live Search - Flash Demo
June 20th, 2007 | Flash demo | Flash development | Microsoft | Redmond | UI design | web design
We worked together with the Windows Live team to create an XML based Flash demonstration of the Live Maps technology. It was designed to help people understand the new features such as 3D, Bird’s Eye View, Collections and more allowing the visitor to see how each feature works in the map.
Interactive Flash Demos - development
April 30th, 2006 | Flash demo | Flash development | Microsoft | Redmond | UI design | web design
We were sub-contracted by a Microsoft vendor to create several flash demos. The first is a demo for the Microsoft Office team to provide sales teams with information about the new 2007 product.
The second is a Flash header for the Start Something marketing site.
Client Commentary
There isn't a web solution these guys can't handle. From how it looks to how it works, Switch Development has added a tremendous amount to our company's services.
Nathan Holland - CTO
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