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    UX Study – Usability Consulting for a Local Education Software Company

    July 15th, 2010 | | | |

    Usability StudyTeachTown, a company that produces educational software for children with Autism, leveraged our usability expertise to streamline their application. The main focus was on making the application easier to use for the facilitators to understand how to best use it to help their children.

    We interviewed the company and analyzed their software for big picture improvements as well as low hanging fruit.  Our study yielded 66 recommendations and 11 pages of overall UX improvements. The following is a quick excerpt:

    RECOMMENDATION 46: Create a PDF styled icon next to the Recommended Off Computer Lessons (replacing the blue circle butterfly) to demonstrate this is a downloadable PDF (see other PDF download sites). [High Impact, Easy Difficulty]

    A/B Testing – Convincing a homeowner to lower their assessment

    March 22nd, 2010 | | | | |

    Does anyone want to think of their home as potentially worth less than it is? No, but if you can prove to a county assessor that it is, it could result in thousands of dollars in savings.

    Acting as CTO of ValueAppeal I had to design a campaign to not only appeal to this argument but test one or two iterations and determine which is more affective.

    SAVINGS view

    a/b test Ba/b test A


    We decided to appeal to two psychological aspects that we identified, being treated unfairly by the county, and the fact that you can do something about it.

    But in addition we had to also educate the person about how it works and that they can actually save money at no risk to them.

    Testimonials: Others are doing it… And they are saving money.
    a/b test testimonials
    Risk Free: If you don’t save money you get a full refund
    a/b test quarantee

    What do I get? Give them a taste of what they are purchasing.
    a/b test sample

    How does this work? Give them a taste of how this all works.
    a/b test data

    Check your home today »

    Seattle Startup, Value Appeal, Launches

    July 1st, 2009 | | | | | | | | |

    Our Lead Technologist, Matt Willis, has partnered up with Charlie Walsh to help found ValueAppeal. A site that helps home owners evaluate and challenge their property taxes.web-development-va-home

    Property taxes are expensive, and with the fall in housing prices across the nation, your taxes are more likely than ever to have been assessed unfairly in relation to other homes in your area. startup-architecture-va-resultsThat can add up to hundreds and thousands of dollars in overpayment each year–and the problem is, most people won’t see a refund unless they speak up.

    We architected a service that allows people to simply enter their address and we analyze and make a suggested evaluation on a fair tax evaluation.

    If the user chooses to move on there is a series of tools they use to select their comparables and create their argument.property-records-va-comps

    The site is developed on the .NET platform and aggregates data from various property data sources into SQL Server where it is compiled and analyzed.

    Check your property today »

    Net-Inspect – web site redesign

    December 20th, 2008 | | | | | |

    We have worked with Net-Inspect helping them to create a more streamlined brand for their website and software-as-service applications.  Through a series of campaigns, starting with a complete overhaul of their Net-Inspect product user interface, we have been able to give their subscribers a richer user experience as well as consult on making the features more efficient and usable.

    In addition we have worked with their team to create marketing reports, kiosk demonstration displays, statistical analysis and visual solutions to manufacturing scheduling problems. 

    yahoo-store-integration1Most recently we have been redesigning their product marketing site and integrating a commerce engine that will allow them to sell their products and services online.  Leveraging Yahoo Store, we are able to get their offerings up and running in a short amount of time for a very reasonable price.

    Corelytics: A Quick Books reporting dashboard

    August 10th, 2008 | | | | | | |


    ConnexIT brought on Switch Development to help architect an interactive reporting interface and dashboard that allows small and medium business owners that use Quick Books to analyze and forecast their financial data.  Using .NET, we were able to rapidly build the UI architecture in concert with a third party Flash based graphing tool. We then created a custom AJAX navigational system making access to the different reports fast and intuitive.


    Working with Corelytics, we were able to create and present several meaningful analytical views into a business’ current financial scenario as well as create some predictable outlooks to help business owners act and react properly to how their company is really operating.

    Find out more at Corelytics.com »

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